informational topics online

Google Analytics|Web analytics|google tracking

What is Web Analytics?

Web Analytics is like a report card for your website. It helps you understand:

How many people visit your site
Where they come from (Google search, social media, ads, etc.)
What they do on your site (clicks, page views, purchases, etc.)
How long they stay and whether they come back

Think of it as your website’s fitness tracker—it shows you what’s working and what needs improvement.

📊 What is Google Analytics?

Google Analytics is a free tool by Google that does web analytics. It’s one of the most popular tools out there. Here’s what it helps you track:

User behavior (what pages they visit, how long they stay)
Traffic sources (where users came from)
Conversion rates (how many users signed up, bought something, etc.)
Devices used (mobile, desktop, tablet)

Basically, Google Analytics is the microscope that lets you see the fine details of what’s happening on your website.

🔍 What is Google Tracking?

Google Tracking is how Google Analytics collects the data. Here’s how it works:

When someone visits your site, a small piece of code (called a tracking code) runs in the background.
This code collects info about the visitor—like which page they visited, their location, device, and browser.
That data gets sent to your Google Analytics dashboard.

This doesn’t collect personal info like names or passwords—just general behavior and tech data.

🤔 Why Does This Matter?

Understanding this helps you:

Make better decisions for your business or content strategy
Improve the user experience on your site
Spend your marketing money wisely
Know what content or products your visitors like most

Bounce rate| Google Analytics

Imagine someone walks into a store, looks around for a few seconds, and then walks right back out without touching or buying anything.

That’s a bounce.

In Google Analytics, a bounce happens when someone visits just one page on your website and leaves without doing anything else—no clicking, no scrolling to another page, no form-filling, nothing.

So, the bounce rate is the percentage of visitors who bounced.

💡 Real-Life Example:

Let’s say 100 people visit your homepage.

70 of them leave without exploring any other pages.
30 click around and visit other pages.

Your bounce rate = (70/100) × 100 = 70%

🧐 Why Do People Bounce?

People bounce for many reasons, like:

They didn’t find what they were looking for
Your site took too long to load
The content wasn’t engaging
They were just curious and not ready to act
The page did answer their question, and they didn’t need more

📉 Is a High Bounce Rate Bad?

Not always. It depends on your goals.

Blog posts? A high bounce rate might be okay—people read the article and leave.
E-commerce? Not good—you want people to browse, add to cart, and buy.
Landing pages? Depends—if they came, clicked a call-to-action (like a phone number or form), and left, that might still be a win.

🚀 How Can You Reduce Bounce Rate?

Here are a few human-friendly tips:

Make your content relevant to what users expect
Improve page load speed (nobody likes waiting)
Add internal links to guide them to more content
Use clear CTAs (Calls To Action)
Optimize for mobile (lots of bounces come from bad mobile experiences)

📌 TL;DR:

Bounce Rate = People who visit one page and leave without doing anything.
It helps you understand user interest and content engagement.

Page views|Google Analytics

A page view is defined as the total number of pages visited by all people on a website.In other words, it is called a hit. Repeated views of a page are also counted.

Page views can tell how popular is a page or post is.

Unique Page views is a single visit for a page is counted as unique page views not counted a page more than once.

session|google analytics

What do u mean by Session? Session means when a user/visitor visits your website and interactions done by a user such as social interactions, page views, events, e-commerce transactions in a single time frame.

You can understand session as a container for actions a user takes on your site.

A single user can open multiple sessions during those sessions can occur one a single day or over a period of time of several days, weeks or months. As a session ends a new session can start on the next visit.

There are two methods by which a session ends
1)Time-based expiration
a)After 30 min inactivity
b)At midnight
2)Campaign change

Time-based expiration :

How long the session lasts?

A session lasts for 30 mins of inactivity. But you can adjust this limit from a few secs to several hours.
example: Suppose a user visit your site and leaves your site and comes after 30 mins again then it will be called as 2 sessions as 2 visits by the user. But if the user continues and interacts with the website then it will be called as 1 session

Advanced startegies of seo 2018

SEO stands for search engine optimization which makes website rank in search engine organically and gets traffic and increases sales.SEO is one of the best digital marketing technique done to get organic traffic.

SEO consists of ON-PAGE and OFF-PAGE optimization, SEO is done on the website to highlight services or product offered by the website or the company or organization. After the internet is widely used all over the world people prefer everything online whether to buy a product or see the information before buying.

Digital marketing is marketing done online which gives information about customers and there demands easily rather than the previous way of direct marketing.SEO is done nowadays for every website to advertise there product and services and spread awareness near people through easy channel online.

Here we are going to know about what are advanced strategies of SEO of 2018 which gives a boost to your website and get ranking and leads in search engine which is as follows:

1)site loading speed should be good for the user and for google or else google penalized slow loading speed and also traffic doesn't come.

it can be checked to by google page speed insights tool of google where site speed can be known.

to know more accurate load speed you can go for GT METRIX tool where you can get actual loading speed and rectify mistakes to get solved.

2) Go to google webmaster tool for checking technical issues such as crawl errors and check it fully and fix the issues.

3)Keyword research: Which is done by many tools such as google suggest where Google can suggest the keywords which are been searched and you can check the volume and bidding in google keyword planner tool and extract from them the suitable keywords but to get the accurate volume you use Semrush tool.

you can go for google webmaster tool in search analytics and get the keywords which are ranking

4)Content Development: You have to create unique content for your website which must be actionable(highly practical) by using the competitive keywords.

You must make sure your content should be 1890 words(average). Make infographics in part of the content to get more visits and get viral.

5)On-Page SEO: We should optimize content, URLs, H1, H2, H3 TAGs with Target keywords to optimize and make URLs short and simple for ranking.

Include your target keyword in Ist 100 words of content to make Google understand what the topic is all about. And use outbound links relevant links of authoritative sites are also considered in Google algorithms and do have a positive impact in rankings.

6)Link Building SEO : Link building is very essential in ranking .where you get inbound links from authoritative sites which has lot external links and find a page where broken links are there and ask them in the mail about that, tell them about ur content of page which can add some value to their website and get link from that page of Authoritative site.which will helps you in ranking .

7)User experience: How the user is interacting with your site which can be known by Google analytics can make you aware in ranking and less the bounce rate and high CTR is the ranking factor.

keyword density

keyword density is the density of keywords used in a content of individual web pages in a website. keyword density should be 3-5 % in a content more than that will be called as keyword stuffing which comes under negative SEO. which google will give the penalty as it comes against google rules.

Keyword density is checked for content by tool keyword density checker where it will show what is the density of particular keyword accordingly we have to arrange keywords in a content and we should not overstuff keywords in a content where relevance is not there.

Internal linking seo|online advertising|seo online services

What is internal linking ?? Internal linking is making web pages linked with each other in a website through extracted keywords found through keyword research and URLs.

Internal linking gives navigation to the user in a website. It makes a crawler to follow the link paths and crawling will be easy as a result indexing will be easy. if you make a strong linking structure you will get linking juice earning a potential of internal pages by clicking indexation throughout the website.

Internal linking spreads the strength of website to internal pages. When a website gets an inbound link to homepage some of its link juice is passed to internal pages. And it is one of the advanced strategies of SEO which helps in boosting the site in getting rank and strength of a website as URLs are interlinked in a website.

After URL MAPPING is done we have to arrange keywords with the URLs by its product or services offered by a particular page in a website and the navigation is done by used keywords in that particular page to the other pages where it matches according to relevance. As I used URL MAPPING keyword with another post of detailed information of URL MAPPING.