Bounce rate| Google Analytics

Imagine someone walks into a store, looks around for a few seconds, and then walks right back out without touching or buying anything.

That’s a bounce.

In Google Analytics, a bounce happens when someone visits just one page on your website and leaves without doing anything else—no clicking, no scrolling to another page, no form-filling, nothing.

So, the bounce rate is the percentage of visitors who bounced.

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💡 Real-Life Example:

Let’s say 100 people visit your homepage.

• 70 of them leave without exploring any other pages.

• 30 click around and visit other pages.

Your bounce rate = (70/100) × 100 = 70%

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🧐 Why Do People Bounce?

People bounce for many reasons, like:

• They didn’t find what they were looking for

• Your site took too long to load

• The content wasn’t engaging

• They were just curious and not ready to act

• The page did answer their question, and they didn’t need more

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📉 Is a High Bounce Rate Bad?

Not always. It depends on your goals.

• Blog posts? A high bounce rate might be okay—people read the article and leave.

• E-commerce? Not good—you want people to browse, add to cart, and buy.

• Landing pages? Depends—if they came, clicked a call-to-action (like a phone number or form), and left, that might still be a win.

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🚀 How Can You Reduce Bounce Rate?

Here are a few human-friendly tips:

• Make your content relevant to what users expect

• Improve page load speed (nobody likes waiting)

• Add internal links to guide them to more content

• Use clear CTAs (Calls To Action)

• Optimize for mobile (lots of bounces come from bad mobile experiences)

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📌 TL;DR:

Bounce Rate = People who visit one page and leave without doing anything.
It helps you understand user interest and content engagement.