what is SEO? SEO stands for search engine optimization part of digital marketing(online marketing) for product or services of a website(web pages).SEO is divided into category 1)on-page and off-page
Here we are going to know about on-page SEO. It is the strategy applied on webpage/website to make the site SEO friendly and attract users to site.
Things included in on-page SEO are as follows:
1) keyword research
2)writing meta tags
3)writing content(content optimization)
4) image optimization
5)Url mapping
6)internal linking
After keyword research keywords are extracted or selected to be used on your website are kept in excel file which is used in further processes. Then Url mapping is done for the keywords and the pages need to be optimized in a website.
Using those keywords you can write meta tags such as title tags and description tags and keyword tags for pages which were mapped.keywords are used in the content for pages of 1000 words(content optimization)minimum including h1,h2,h3 header tags in the content.
We can use keywords in images using ALT tags for image optimization which is necessary to optimize as crawlers can't optimize image so Alt tags are used for image optimization using keywords.
Internal linking is linking of web pages in a website to increase authority of site by transfer of link juice came from link building(from backlinking from authoritative relevant sites) between pages in a website which increase the value of the website.For that, the site structure should be good enough that within3-4 clicks you can reach the internal links from home page which helps in ranking in google.
Finally you can use keywords in url which should be short for ranking.
Here we are going to know about on-page SEO. It is the strategy applied on webpage/website to make the site SEO friendly and attract users to site.
Things included in on-page SEO are as follows:
1) keyword research
2)writing meta tags
3)writing content(content optimization)
4) image optimization
5)Url mapping
6)internal linking
After keyword research keywords are extracted or selected to be used on your website are kept in excel file which is used in further processes. Then Url mapping is done for the keywords and the pages need to be optimized in a website.
Using those keywords you can write meta tags such as title tags and description tags and keyword tags for pages which were mapped.keywords are used in the content for pages of 1000 words(content optimization)minimum including h1,h2,h3 header tags in the content.
We can use keywords in images using ALT tags for image optimization which is necessary to optimize as crawlers can't optimize image so Alt tags are used for image optimization using keywords.
Internal linking is linking of web pages in a website to increase authority of site by transfer of link juice came from link building(from backlinking from authoritative relevant sites) between pages in a website which increase the value of the website.For that, the site structure should be good enough that within3-4 clicks you can reach the internal links from home page which helps in ranking in google.
Finally you can use keywords in url which should be short for ranking.
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