What is Web Analytics?
Web Analytics is like a report card for your website. It helps you understand:
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How many people visit your site
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Where they come from (Google search, social media, ads, etc.)
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What they do on your site (clicks, page views, purchases, etc.)
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How long they stay and whether they come back
Think of it as your website’s fitness tracker—it shows you what’s working and what needs improvement.
📊 What is Google Analytics?
Google Analytics is a free tool by Google that does web analytics. It’s one of the most popular tools out there. Here’s what it helps you track:
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User behavior (what pages they visit, how long they stay)
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Traffic sources (where users came from)
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Conversion rates (how many users signed up, bought something, etc.)
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Devices used (mobile, desktop, tablet)
Basically, Google Analytics is the microscope that lets you see the fine details of what’s happening on your website.
🔍 What is Google Tracking?
Google Tracking is how Google Analytics collects the data. Here’s how it works:
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When someone visits your site, a small piece of code (called a tracking code) runs in the background.
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This code collects info about the visitor—like which page they visited, their location, device, and browser.
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That data gets sent to your Google Analytics dashboard.
This doesn’t collect personal info like names or passwords—just general behavior and tech data.
🤔 Why Does This Matter?
Understanding this helps you:
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Make better decisions for your business or content strategy
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Improve the user experience on your site
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Spend your marketing money wisely
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Know what content or products your visitors like most
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