how to do url mapping

Url mapping is done with keywords extracted through keyword suggestions tool and the URLs of the website which you need to optimize.


Then map the keywords with URLs according to relevance.




So that using that keyword according to respective URLs we use in meta tags and content accordingly.

just for example


keywords  are mapped for URLs following:

                         abc---------------------------------->www.domain.com/ews

                        bcd--------------------------------->www.domain.com/gfdsk

                        cde--------------------------------->www.domain.com/kgh
                        fgh---------------------------------->www.domain.com/ssd




Then particular keywords are used in relavant urls which are mapped as above

Meta tags

After keyword analysis when keywords are extracted they are used in Meta tags which consist of the title tag, description tag, keywords tags


title tags consist of 70 characters using primary and secondary  keywords with | signs found through keyword research

description tags consist of  300 characters using keywords defining a small description of the webpage in short which is used for user purpose, not for search rankings which help in traffic to your website.

keyword tags also are the keywords used in the webpage.

how to do keyword research

Keyword research is a term used in search engine optimization, for extracting keywords used for your website. Which is done by using different tools such as keyword planner, semrush etc.


                                                                       Well, how to do keyword research? ist take some keywords in the user point of view according to your website niche and put in keyword planner tool, take some keywords from google suggest the most searched keywords of your niche and some keywords in the down of SERP page and check the volume and competition in planner tool.





select the keywords according to most searched volume and less competitive keywords in keyword planner and extract in excel file sheet.




                                                       Make a final list of keywords for your website with some long tail keywords to use it in content and get leads.


                                                                   This is a basic way of searching keywords for a website and rest more you practice you can able to learn better .or else you can use paid tool such as semrush to get more accurate results for keyword research